Digital marketing is simply say delivered advertising through digital channels. Channels such as Facebook, Twitter, Instagram, YouTube, Search engines, Websites, and email. All types of social media channels.
Digital marketing is done both online and offline. Online advertising on digital channels & offline is using as billboards, signboards, streaming boards, etc.
When a small business gets started, their focus is on how to get their customers through the door frequently. They may depend on a traditional form of advertising such as print ads or signboards & streaming boards. They don’t know much about digital marketing because of a lack of information on how they work? Why it’s important? What is the advantage of digital marketing? Etc.
At one point Online digital marketing was a different and new way to market products and services. It’s no longer sufficient to have a website or run an unfocused campaign. If you don’t have a digital marketing strategy working for your business then time is working against you. For digital strategy, we have to crystal clear about the importance of digital marketing.
Let’s dive and take a look at why your business needs digital marketing to grow.
In 2019, the internet user has at least 7 social media accounts. 97% of US adults under 40 are on social media at least once a month. The huge majority are on it every day. Social media is strongly favored as a mean of customer care. While as many as 89% of customer’s messages are ignored by business. 22% of the world part is on Facebook and 62 % of US people are there.76% of user lives on Facebook and 51% user on Instagram every day.
The trend right now is the average person spending 2 hours a day on social media and Teenagers spending 9 hours on social media. Social media integrated with almost everything they do from School, Entertainment, to hanging out with friends. The social media platform is where people are but the question is. Do people buy things there or not?
One of the top reasons people say they are on the internet using social media to buy products advertised to them. They are spending 37% social media time on Branded content and products. 57% of millesimal says they are seeing the most relevant ads on social media. 48% of people say they made their purchase through a result of Facebook ads. Also, 45% of marketers are saying their efforts meet with success. There is also some winner or loser concept on social media. Because of sharing some content on social media once is not enough. You need to understand and update the content & strategy.
You are avoiding digital marketing and think you are not simply ready? Do you think you need time to get established? Then you figure out the marketing perspective?
The problem with this approach is your potential customers are online. So, there is a good chance to engage them and might be they are looking for a business like yours. If they can’t find you easily then they choose someone else. This is how they do business through marketing.
When someone likes your business and finds interest in your brand, then the first thing is, he/she will research online and see what they can find about you. They are thinking about your website and social media presence. And, they are looking for reviews, positive feedback, what others think about your company.
If you want to succeed in your business then you need to pay attention to what your competitors are doing. When you found what your competitor doing you will get a plan of what is working or what is not working? You need to do focus on how they are in touch with their brand and what makes them unique.
For Example: What type of content are they using? Are they blogging? Are they using graphics & videos?
Do you think about how you can do better? How well you engage the audience with your Brand?
Now it’s clear in a digital marketing world, consumers are looking for what they want is online. Whatever they are looking for services or products, they are searching online on Google first. If you haven’t an online presence, you are not able to compete with your competitor. Online presence is not a big thing there is more things like your competitor are easy to found on search engine results and are found first. Then you also not get your audience. So, what to do? When you do not know about the Search Engine Optimization (SEO) strategy which helps you to move first of your competitor with the keyword that can be lead your business. You need an SEO strategy that helps to grow your business.
The presence of websites & social media is a way to make yourself accessible to people. You are trying to achieve people in order to offer your services & products. It means your business is open for all because you are creating an atmosphere in which customers can come to you any time day & night.
To using these platform customers come to you and ask you their questions, make the purchase and browse your store inventory. Potential customers who cannot come to you physically with any reason, they can approach you easily and buy products.
In this way, you can build a relationship with customers and grow your business. You become a trusted partner & people are also your business promoters.